Hamburg based plastic surgeon Dr Norbert Bock approached me in order to modernise his website in form and function. Firstly the new business strategy needed to be reflected in the site’s information architecture. The navigation was to be restructured and content uncluttered for a clearer mental model of the site. Patients needed an easier way to get in touch in order to make appointments or submit requests.
Since the web is constantly changing and evolving with a range of devices and browsers and an increasingly mobile present, we opted to build a responsive website utilising the Less Framework. The look and feel is now lighter, friendlier and more approachable. Large and spacious typography paired with big images communicate a contemporary approach and professionalism.Website Dr Bock