The leading European online business network XING with more than 12 million members worldwide wanted to set-up an open API for developers around the world allowing them to create and manage apps that make use of XING’s data. The work was done in close cooperation with the information architect on one side and developers on the other to achieve an outstanding product experience. The design objective was to inspire developers to create creative and outside-the-box-thinking apps and not feel restricted by what is currently out there. This was achieved using an illustrative approach to communication and making use of modern technology such as web fonts. For now its shipped as a minimal viable product, but already shows a lot of exciting detail.

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